ARRAN - Lavation
Brand Identity/ Web Design
Duration
2.7 Months
Software
Adobe Illustrator
Figma
Procreate
My Role
Visual Designer
UI/ UX Designer
Summary
Brief
Arran Sense of Scotland is a heritage brand rooted in the Isle of Arran, inspired by nature, simplicity, and wellbeing. This project focused on the conception of a new skincare range that reflects the brand’s connection to the island’s unspoiled landscape and slow-living philosophy. The brief was to develop a distinct sub-brand that remains true to ARRAN’s core identity, while creating promotional materials and a social media campaign to support the product launch and communicate the sense of balance, nature, and Scottish authenticity at the heart of the brand.
Client
ARRAN - Sense of Scotland
Aim
To create a new skincare sub-brand for Arran Sense of Scotland that reflects the brand’s connection to nature and wellbeing, and develop promotional materials and a social campaign to support an authentic product launch.
Deliverables
Skincare sub-brand
Packaging
Point of sale promotion assets
Website landing page
Social media campaign
Team Size
4 people
Understand 🡢 Research 🡢 Ideate 🡢 Design 🡢 Deliver
Understand
The problem…
ARRAN - Sense of Scotland is losing connection with its 25-35-year-old demographic, who are increasingly seeking modern, engaging skincare experiences while still valuing authenticity and heritage.
The constraints…
Scottish authenticity:
Ensuring all promotional materials and social content reflect Scottish authenticity.
The demographic:
Developing a sub-brand that feels fresh but aligns with the parent brand identity, while appealing to 25-35-year-old audiences without alienating existing customers.
Research
User research informed empathy maps and personas for the 25–35 demographic, highlighting their skincare preferences and needs.
Competitor reviews showed an ocean/seaweed focus conflicted with Ishga, so broader natural themes were explored instead.
Then elements like water, forestry, floral, rocky landscapes, and sky, were explored. water was chosen for its refreshing qualities and alignment with wellbeing.
Existing Arran products were reviewed, noting typography, imagery, and brand traits, to balance appeal to the target demographic with the brand’s heritage.
Competitor products were also reviewed to understand how other brands position themselves through their branding, packaging, and messaging. This allows identification of customer expectations and opportunities to differentiate and stand out.
Ideate
Then sea imagery was explored, ultimately focusing on waves and shells following client feedback.
Experimented with fonts inspired by skincare and luxury brands; chose 'The Seasons' for brand text and 'Owners' for supporting text.
Names and colour palettes were brainstormed and refined, avoiding greens and seaweed imagery due to avoiding seaweed imagery, while keeping the aesthetic fresh and natural.
Design
The final designs included a full skincare range: cleanser, cream, toner, anti-ageing serum, and a gift box, all reflecting Arran’s natural and heritage-inspired aesthetic.
A promotional webpage was created to showcase the new line, supported by point-of-sale materials including window graphics and branded bags.
Social media assets for Facebook and Instagram were also developed, ensuring a cohesive visual identity.
Final Deliverables
Reflection
This project taught me the importance of balancing brand heritage with the needs of a younger, modern audience.
Through research and iterative ideation, I learned to adapt visuals, typography, and messaging to appeal to the 25–35 demographic while maintaining Arran’s heritage and a consistent, authentic brand tone.
Overall, I’m happy with the outcome as it successfully blends authenticity, nature, and an appeal for a new audience.